MORE COMFORTABLE THAN THE
WELCOME TO SECTION 103
We evaluate a school’s retail landscape and create what fans — men, women, and children — are clamoring for, from the basics they can’t seem to find to our exclusive, conceptual designs based on the school’s brand, history, and traditions.
Each thoughtful design is artfully applied to the most comfortable, best-fitting products we’ve ever tried, and we allow fans to direct which products we produce by voting on our unreleased designs.
Up first, the old alma mater, Georgia Tech. More to come soon.
WHAT OUR CUSTOMERS ARE SAYING
3 NEW HATS!
The women’s and men’s basketball teams earned postseason births, so we’re celebrating with 3 new hats — 2 adult and 1 youth.
LEGENDS OF MARCH
40 years ago, Mark Price led Georgia Tech to its first ACC basketball tournament championship. 5 years later, Kenny Anderson led them to their second, and then to their first Final Four appearance.
We’re excited to partner with both Georgia Tech legends on t-shirts designed based on their 1985 and 1990 jerseys.
Coach Hoodie 2.0
Coach Key mixes in a darker gray short-sleeve hoodie, so we’ve added the Coach Hoodie 2.0, dark gray edition. And we’ve still got the original light gray lightweight short-sleeve and fleece long-sleeve versions.
INTRODUCING THE Transfer Portal Protection Program
If you buy one of our player t-shirts and that player transfers to another school, you're eligible for 30% off a player t-shirt of a current student-athlete.
CHECK OUT OUR CLEARANCE SECTION
We’ve got some exciting new stuff coming, and we want to make some room, so we’re introducing our clearance section. Enjoy more than 20% off these products, from now on.
THE ESSENTIALS
In 2018, Georgia Tech unveiled their first new wordmark in 40 years. It's about time someone made it more available on apparel.
