MORE COMFORTABLE THAN THE
WELCOME TO SECTION 103
We evaluate a school’s retail landscape and create what fans — men, women, and children — are clamoring for, from the basics they can’t seem to find to our exclusive, conceptual designs based on the school’s brand, history, and traditions.
Each thoughtful design is screen printed on the softest, best-fitting products we’ve ever tried, and we allow fans to direct which products we produce by voting on our unreleased designs.
Up first, the old alma mater, Georgia Tech. More to come soon.
WHAT OUR CUSTOMERS ARE SAYING
FELIZ BOBBY DODD UGLY CHRISTMAS SWEATSHIRTS ARE BACK!
Our popular Feliz Bobby Dodd sweatshirts and long sleeve t-shirts are back! And we added 3XL this year.
NEW SHIRT ALERT!
Our new t-shirt, which includes two long-standing Georgia Tech traditions — fictional Georgia Tech student, George P. Burdell, and Georgia Tech's Drownproofing class, or "PE 1010 Swimming,” which was required from 1940–1987.
CHECK OUT OUR CLEARANCE SECTION
We’ve got some exciting new stuff coming, and we want to make some room, so we’re introducing our clearance section. Enjoy more than 20% off these products, from now on.
THE ESSENTIALS
In 2018, Georgia Tech unveiled their first new wordmark in 40 years. It's about time someone made it more available on apparel.
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