Section 103 — Exclusive, comfortable licensed college team apparel

MORE COMFORTABLE THAN THE

CLUB SEATS

SHOP NOW

MORE COMFORTABLE THAN THE

CLUB SEATS

SHOP NOW

MORE COMFORTABLE THAN THE

CLUB SEATS

Shop Now

MORE COMFORTABLE THAN THE

CLUB SEATS

SHOP NOW

SECTION 103

HATS

SHOP NOW

MORE COMFORTABLE THAN THE

CLUB SEATS

SHOP NOW

WELCOME TO SECTION 103

We analyze a school’s retail landscape and create what fans — men, women, and children — are clamoring for, from the essentials they can’t seem to find to our exclusive, conceptual designs inspired by a school’s unique culture, history, and traditions.

We dive deep into each school, beyond the traditions page on the website, to find the IYKYK concepts that fans and alumni connect with.

Each thoughtful design is artfully applied to our insanely comfortable products, and we allow fans to direct which products we produce by voting on our unreleased designs.

SHOP BY SCHOOL

WHAT OUR CUSTOMERS ARE SAYING

"I 100% love every piece that I have gotten from Section 103. The quality, the style, how comfy it is, etc... you can NEVER go wrong with buying GT gear from Section 103!!! 11/10 recommend them."

Patience V.

"My new Ga Tech sweatshirt is one of the most comfortable things I have ever worn. Love it 🐝"

Debbie W.

"Best fitting shirt I own. Very comfortable. I love buying from someone who loves Tech too. I'll definitely be getting my GT gear from Section 103 in the future."

Scott B.

"Fantastic merchandise and quick shipping. Love this store!"

Paul G.

"Great product! Super soft and light feel. Looks just like image."

Rachael B.

"I LOVE my new shirt! No more Fanatics for me, I'm a Section 103 girl!!"

Dyan L.

"Comfortability. The fabric is soft and the clothes have a nice fit to them. All the unique designs that are produced will surely have me coming back for more!

Bronston

"Ordered yesterday, here today. That's some fast shipping from Section 103."

Skyler D.

"Me and my wife absolutely LOVE how comfortable the shirts and hoodies are. They have become our favorite everyday shirts and at-home hoodies to wear!"

Benjamin L.