INTRODUCING
WELCOME TO SECTION 103
We analyze a school’s retail landscape and create what fans — men, women, and children — are clamoring for, from the essentials they can’t seem to find to our exclusive, conceptual designs inspired by a school’s unique culture, history, and traditions.
We dive deep into each school, beyond the traditions page on the website, to find the IYKYK concepts that fans and alumni connect with.
Each thoughtful design is artfully applied to our insanely comfortable products, and we allow fans to direct which products we produce by voting on our unreleased designs.
WHAT OUR CUSTOMERS ARE SAYING
INTRODUCING OUR JAMES MADISON COLLECTION
It’s almost football season, and we’re kicking it off with a collection for a school that was in last year’s College Football Playoff.
And this is just the beginning. This is the first of many school launches coming this fall.
MENDOZA AND HAYNES SHIRTS
We’re excited to partner with Georgia Tech’s new QB1 and RB1. Alberto Mendoza and Justice Haynes t-shirts, modeled after the new football uniforms, are available now.
NEW SPORTS ROPE HATS
Love sports? Us, too. Or don't have a dog in the fight? Rock these two-tone rope hats to any sporting event and support the game.
Our first non-school collection is live now.
AS SEEN ON TV
Our founder, Steven, had the opportunity to go on ATL Live and talk about taking Section 103 from side project to full-time.
